Preppies Everywhere: Inside Three Top Preppy Labels
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Dec. 31 (Bloomberg) — Fashion trends come and go, but one trend has survived the test of time: preppy clothes. Whether they remind you of prep school or summers on Nantucket, there’s no denying the prep look is here to stay — and growing. Bloomberg visited some of today’s “preppiest” brands — Vineyard Vines, Barbour, Smathers & Branson — and and found out why the trend has so much staying power. (Source: Bloomberg)
VV is not prep. It is a southern frat cash grab.
+BrandonBarton Vineyard Vines is as preppy as it gets for summer wear